🏭 British Engineering & Manufacturing Plant in the East Midlands, UK • Global Export Partner
Company Heritage

About Autoreel Ltd

For over four decades, Autoreel Ltd has been at the forefront of designing and manufacturing world-class cable handling, winding, and measuring machinery for global industry.

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British Engineering Excellence in Nottingham

Autoreel Ltd are one of Europe’s leading manufacturers of specialised cable handling machinery for reeling, measuring, and cutting electrical cable, wire rope, hydraulic hose, and flexible products.

Operating from our purpose-built engineering facility in Nottingham, our dedicated team of mechanical, electrical, and hydraulic design engineers takes projects from initial concept through precision fabrication, assembly, electrical control panel building, and rigorous load testing.

Our machines are trusted worldwide by leading international cable manufacturers, national grid infrastructure contractors, subsea cable installers, and electrical distributors across the UK, Europe, North America, Middle East, and Asia-Pacific.

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Key Company Milestones

  • 1980s: Established in Nottinghamshire, pioneering mobile shaft loading pay-off systems.
  • 1990s: Patented shaftless pintle-loading (PLW) technology, transforming warehouse ergonomics.
  • 2010s: Expanded international export operations and established full PUWER compliance field division.
  • Today: Launch of next-gen Reelotech motorised series and IoT-enabled precision linear meters.

The Autoreel Engineering Philosophy

Every system we manufacture is built around three uncompromising standards.

Effortless One-Man Operation

Manual handling of heavy drums causes severe back strain and warehouse accidents. Autoreel pioneered powered pintle arms, hydraulic roll-in floor loaders, and motorised travel to ensure any operator can handle drums up to 8,000kg with zero physical strain.

Uncompromising Operator Safety

From interlocked safety barriers and optical light curtains to emergency trip kick-plates and fail-safe mechanical locking pawls, our machines exceed all UK PUWER 98 and European CE machinery directives.

Decades of Heavy Duty Durability

Constructed using heavy-gauge structural steel frames, oversized precision bearings, and industrial-grade geared motors. Many Autoreel machines built in the 1990s are still in continuous daily operation today.

Nottingham Works

Headquarters & UK Manufacturing Facility

Situated right off the M1 motorway (Junction 25) in Nottingham, our facility houses machine assembly bays, hydraulic test rigs, an electrical panel workshop, and an extensive spare parts warehouse.

Contact Headquarters +44 (0)115 939 0200

Facility & Location Details:

Registered Address:
Autoreel Limited
Palmer Drive, Stapleford
Nottingham, NG9 7BW
England, United Kingdom

Opening Hours:
Monday – Thursday: 08:00 – 17:00
Friday: 08:00 – 16:00